A trip to the movie theatre is an invitation to take a journey. Now it’s a journey you control.
We live in an interactive age: being simply passive observers is rapidly becoming out dated. We want to do more, see more, dive into the experience. In the home that’s simple: don’t like what you see? Switch off or switch channels, connect with friends across a console game network, or on a tablet or a smartphone. It’s fast, it’s fun, it’s the way things should be. Except in the movie theatre where progress is limited to content delivery and not content itself. Audience Entertainment changes that. We build cinematic experiences with you, the audience, in control. We involve you in the experience; you choose to see the story, your way.
Audience Entertainment is about interactive storytelling for the connected, digital era. It’s about reaching out directly to the audience, using technology to harness the power of the group.
With a wave of the hand you choose for yourselves. Choose the trailers you want, interact with advertising messages, and even select a preferred ending for the main feature.
Of course great cinema always sweeps us along enraptured –– but Audience Entertainment constructs a cinematic experience tailored to what YOU want. Through us, see the big screen in a whole new light. It’s still a journey – but you choose the destination.