Audience Entertainment

Audience Games are aimed at theatres, stadiums, music venues, and exhibition centres worldwide, and have already been proven in over 600 live applications. Audiences moving their bodies as one "human joystick" control simple on-screen videogame action, resulting in amazing audience reception, powerful and lasting brand recall, and a major new revenue opportunity for theatre owners.

Background advertiser messaging in each videogame can be as creative as the advertiser wants, can be easily changed for different geographic and audience demographics, and is proving to be a powerful replacement of obsolete “slideshow” theatre/venue advertising approaches.

Games can be completely tailor made or selected within the available AE game portfolio in which case some graphic elements may be re-skinable according to the brand corporate image. Check out some of the off-the-shelf games available.

Action games are competitive games with strong audience interaction that are played as a part of the screen advertising pre-show in theatres, for pre-game and between periods for major sporting events, and as part of the crowd entertainment in music venues, malls and other mass audience events. These games can be played by all ages.

Ambient games are quieter, non-competitive games that are positioned to evoke audience interaction and introduce the idea of "playing" with simple, non-threatening action. Ambient games can be run while people are getting seated in theatres,stadiums, and concert halls.

Kids games are action games but with themes specifically focused on kids. They can be used in the same way as action games, but for cinemas, they open up the option of having weekend Birthday and family parties at the cinema in the morning/afternoon with just game playing on the screen for 1-2 hours.