Audience Entertainment

Audience Entertainment is a company based in New York City and co-owned by industry leader YDreams, that creates innovative marketing and advertising experiences and develops a breakthrough sponsored entertainment platform designed to build product and brand equity for innovative global advertisers like MSNBC, Volvo, Orange Mobile, Coca-Cola, Unilever and many others. The Company applies innovation and emerging technology to develop and distribute interactive mass audience games and entertainment content offerings involving audience interactivity embedded in videogames, trailers, movies, and other media.

Audience Entertainment is partnering with local theatre chains and on-the-ground agencies worldwide to offer a unique, on demand Global Entertainment Network to global (and local) advertisers which want to lead the next wave in advertising. Content development revenue, game and display hardware and software revenue, ad program revenue sharing with local theatres, and planned program derivatives including cloned content for PC games, cell phone games, and other related promotions all promise a strong growth opportunity for Audience Entertainment and its partners.

Barry Grieff has over 35 years experience as an entertainment,and marketing executive in senior level positions in the recording, advertising and entertainment industries. In 1997 he served as President of Lorne Michaels’s Broadway Video and was CEO of the largest entertainment marketing division of IPG in the early nineties. Mr. Grieff has also been President and CEO of Tbe Brand Experience Lab and Promotional Concept Group He is currently CEO and Chairman of Audience Entertainment.. After Mr. Grieff served as national advertising Director for the National Lampoon Magazine he began his music industry career at A&M Records. Beginning in the early seventies as Director of Merchandising he quickly rose to worldwide V.P. Marketing . From there he became senior V.P.Marketing and then the number two executive at ABC Records. In the eighties Mr. Grieff produced “Treasure’ In Search of the Golden Horse”, The first interactive multimedia property created for the Laser Disc.

Experienced technology venture capitalist and operations executive. He was the Founding Managing Director of Origin Partners, a GP of Rothschild Ventures, and a manager for GE, Motorola, and Control Automation. He has helped form and has been on the board of numerous start-ups. Strong strategist, global rolodex.

Clilly Castiglia formally Director of Operations at the NYU Center for Advanced Technology and UK’s SMARTlab joined Audience Entertainment as one of its founding members in 2007. Ms. Castiglia has been actively involved in crowd gaming since 2004 when she co-produced the largest mass audience motion capture game squidball at Siggraph 2004. Since joining Audience Entertainment, Ms.Castiglia has broken that record of 4000 players with Orange/Rockcorp at Royal Albert Hall and now Orange/Lyon’s Festival of Lights with over 20,000 players. Ms. Castiglia is a graduate of the prestigious NYU ITP graduate program. She has extensive technical and management experience in R&D (computer vision, real-time animation systems, real-time interaction systems with virtual characters), design and production. Currently she is a PhD candidate in Ubiquitous computing.