PARTNERSHIP WITH IQ CINEMA
“Our goal as a company is to offer cutting-edge, emerging technology that engages people on a larger scale. Group gaming is a proven, effective tool that allows people to have fun and learn in an interactive way,” said Barry Grieff, CEO and Chairman of Audience Entertainment. “We’re thrilled to announce a partnership that marries entertainment with education and look forward to helping many more people learn through our innovative technology.”
New York City-based Audience Entertainment develops and distributes interactive mass audience games and entertainment content offerings embedded in videogames, trailers, movies and other media. Working together, audiences of all sizes use their bodies as one giant “human joystick” to control on-screen action.
Los Angeles-based IQ Cinema is an educational cinema distribution company that combines exceptional movies, interactive games and hands-on activities by transforming movie theaters into educational centers. Families and schools experience a two-hour IQC subject, providing higher learning through immersive entertainment. Current projects address topics including space, flight, nature, water, dinosaurs and the continent of Africa.
"IQ Cinema carefully balances fun theatrical experiences with educational elements,” said Sara Mora Ivicevich, CEO of IQ Cinema. “We provide digital cinemas with alternative content that entertain and teach at the same time. Audience Entertainment’s interactive multi-user gaming element is the glue that refines the activity. IQ Cinema offers cinema circuits with a new source of revenues, providing families and schools with educational, fun and social experiences. Everyone wins.”
For AE Media enquiries please contact:
Rubenstein Public Relations
Contact: Kari Neering