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Turkcell Cinema Campaign, Turkey

Brief

In September of 2010, Turkcell the leading mobile phone operator in Turkey wanted to bring an interactive experience to audience while promoting their 3G services and the connectivity their platform offered.

Response


In response, Audience Entertainment created a cinema activation for audience members to play. The audience used body motion to control a futuristic skateboarder as he glided through the air and hit a 3G ball around screen. Knocking the ball into squares at the top of the screen  would grant the players points as they attempted to best their scores. Each square contained the logos of popular social media platforms and helped to further identify Turkcell with its services. The cinema activation which played in across 15 screens gave audiences the chance to engage the Turkcell brand while simultaneously seeing Turkcell as the 3G carrier that could bring them all their favorite content.