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Orange at Lyon Festival of Lights

Brief

French telecommunications company Orange wanted a way to express the possibilities of connectivity and to galvanize the crowd of 20,000 people at the 2009 Lyon Festival of Lights for their fundraising efforts with the European Autism Foundation. Their goal was to create an experience that would encapsulate the idea that “together we can do more”.

Response

Audience Entertainment brought the crowd together using just one camera by capturing the collective inputs of all those in attendance. As audience members played by waving their arm to complete a brick breaking challenge, the results were projected on the central ferris wheel. For every point scored, Orange promised to donate more to the foundation. To add more brand synergy the audience was also given glow sticks turning their interactions into a flowing sea of Orange. The feat was an astounding display to watch as Audience Entertainment’s iD technology brought people together through cooperation and interactivity. Even in the cold December air, the spectacle was a warm display of how technologies bring people together through previously unimaginable connection.