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Nokia Lumia 900 Campaign

Brief

For the 2012 launch of the Nokia Lumia 900, Nokia hoped to establish their Windows-based phone as a unique platform in the smartphone race. The challenge was then to create a campaign that was visually distinct and attractive to users.

Response

To address this challenge, Audience Entertainment designed a game inspired by the aesthetics and design of the Nokia Lumia 900. The experience relied on a color palette reminiscent of the smartphone brand and also employed the tile design prevalent in Windows-based phones. Navigating the course, players directed the game cursor using body motion. As players moved along the track, they collected special icons which reveal features and specifications for the Nokia Lumia 900. Playing allowed users to experience the Nokia Lumia 900 on a visual level while also learning about all the unique features of the device.