Audience Entertainment pioneered the interactive cinema arena in 2007. With partners NCM and, more recently, IQ Cinema. Audience Entertainment brings audience gaming to the silver screen.
YDreams and Audience Entertainment have a comprehensive global business partnership, and YDreams is a major shareholder of the Company. Ydreams is the Largest Interactive Project Development Company In Europe with 150 people, offices in Portugal, Spain, US, and Brazil. YDreams has completed dozens of major interactive projects for international brands including Adidas, Unilever, Diageo, Banco Santander, Vodafone and Nokia.
Audience Entertainment has an exclusive global license for YDreams IP for use in advertising and entertainment applications in mass audience venues. Audience Entertainment and its global partners sell and service global venues, and YDreams develops the games and researches future technology.
Game Studio Partners
Hide & Seek (UK/US)
Hide&Seek is a game design studio based in London and New York. Through a compelling combination of design, technology and cultural partnership, their work re-imagines public space as a place to play and spans multiple platforms: console, smartphone, browser, TV and street. The studio is founded on the belief that play is essential to our health, minds and relationships, and will play an increasing role in the civic culture of the 21st century. They create new games and experiences, curate and support the work of artists and designers through the Sandpit series, design and consult with global brands, and speak at events around the world. The Nature Games Weekend is part of Hide&Seek’s own series of social games events over the summer supported by Arts Council England. Hide&Seek are Artists in Residence at the Southbank Centre and recent partners include: Channel 4, BBC, Tate Modern, Warner Brothers, Royal Opera House, Hogmanay Festival and Sony Computer Entertainment Europe. Their work has been recognised by D&AD, Creative Review, BAFTA, The One Show, Living Labs Global Awards and Guardian MEGAS. Founder & Director Alex Fleetwood won British Council Performing Arts Entrepreneur of the Year, and Development Director Margaret Robertson was recently named one of the UK’s top games designers by Develop Magazine.
National Cinemedia, USA
NCM Media Networks is the only media company that offers your brand complete access to audiences. Our cross-platform marketing opportunities include big screen, in-lobby, online and mobile – each offering levels of engagement and interactivity you won’t find anywhere else.
With 700 million moviegoers, over 19,000 screens in more than 1,500 theaters, the NCM Cinema Network is the largest of its kind, offering a dominating national platform for advertisers. From our world-class pre-feature show, FirstLook, to engaging and interactive on-site promotions and The Lobby Entertainment Network (LEN), NCM offers unparalleled branding and experiential marketing platforms that no other network can match.
IQ Cinema is an educational program combining a cinematic experience with hands-on learning, by transforming movie theaters into educational centers. Families, schools and organized groups experience a two-hour IQC subject, providing higher learning through immersive entertainment. IQ Cinema actively invests in new forms of media and technologies to remain on the cutting edge of entertainment and education. By developing a diverse and progressive learning platform, IQ Cinema responds to the ever-evolving educational needs of today’s children.
Ogilvy Worldwide & Digital Labs
Ogilvy Public Relations Worldwide (OPR), a subsidiary of Ogilvy & Mather, is a global public relations agency with specialties in consumer marketing, corporate, healthcare, technology, social Marketing, public affairs and 360 degree digital influence. Headquartered in New York City, OPR operates 69 offices in locations across four continents. Ogilvy represents some of the biggest franchises in the world, including: American Express; BP; British Airways; British Gas; Cancer Research UK Interactive; Castrol; Cisco; Coke Zero; Comfort; Domestos; Dove; Flora; GlaxoSmithKline; Hellmann’s; IBM; Kodak; Lifebuoy; Omo; Motorola; Persil; UPS; Vaseline. More recently, Ogilvy opened Digital Labs in Beijing and New York City. The labs serve as a purpose-built art gallery. Ogilvy’s revamped space and digital showrooms blend art, commerce and technology and allow prospective clients to discover new and inventive ways to connect with consumers.
(USA, UK, Beijing, Shanghai & Greece)